The Competition and Markets Authority is introducing price lists, prescription fee caps, and a price comparison website to boost competition and drive down vet prices

Written prescription fees will be capped at £21 (for the first medicine) and £12.50 (for any additional medicines).

Among the other measures introduced Vet businesses must make it clear whether they are part of a group or an independent business – common ownership will be displayed on signage, at the premises and online.

Practices will have to  provide a written estimate in advance for any treatment expected to cost £500 or more (including aftercare costs) – plus an itemised bill.

Out-of-hours providers will be banned from imposing unreasonably long notice periods – so practices can easily end the contract if they can get a better service for pet owners elsewhere.

Martin Coleman, Chair of the independent Inquiry Group, said:

“This is the most extensive review of veterinary services in a generation, and today’s reforms will make a real difference to the millions of pet owners who want the best for their pets but struggle to find the practice, treatment and price that meets their needs.

“Too often, people are left in the dark about who owns their practice, treatment options and prices – even when facing bills running into thousands of pounds. Our measures mean it will be made clear to pet owners which practices are part of large groups, which are charging higher prices, and for the first time, vet businesses will be held to account by an independent regulator.

“Our changes put pet owners at the centre but also help vets by enhancing trust in the profession and protecting clinical judgement from undue commercial pressure – and that is important to ensure our pets continue to get the best care.”